Over the past decade, The Mall at Millenia has become one of the top performing shopping centers in the world. With a retail line-up including Chanel, Prada, Gucci, Louis Vuitton, Saint Lauren, Salvatore Ferragamo and more, the center is regarded as a global luxury brand destination.
The advertising campaign not only needed to cater to the Orlando market, but visitors from around the world. The creative needed to cut through the cluttered Orlando advertising scene, as well as, appeal to an international, affluent customer. Panzano+Partners developed a campaign that features high-stylized photography and designer looks in a clean layout. The payoff is in the new positioning statement…Fashion. Forward.
The campaign featured social, digital, television, and print executions, and has been embraced by residents and tourists alike. Traffic and sales continue to climb higher every year and the center is the primary place for luxury brands seeking success in the southeastern United States.