Poag Shopping Centers manages, and leases lifestyle centers across the United States, and is widely recognized as one of the originators and leading developers within the lifestyle center segment. For more than two decades, Poag has developed, leased, and managed some of the country’s finest retail centers. Each property serves its growing and affluent community as the primary center of choice for quality shopping, dining, and entertainment.
Owing to both the evolution of their center, as well as having utilized the same shared consumer branding campaign for many years, Poag was in need of an update. While each property has its own identity, prudent business direction obligated the developer to deploy a syndicated program, including its branding and advertising campaigns. In this way, this savvy management company guaranteed that it could maximize the impact of every marketing dollar. Understanding the need for market-to-market sensitivity, Panzano+Partners felt that this was key in developing a viable advertising approach for these unique lifestyle centers.
Today, every Poag shopping center has all of the tools it needs to deliver their individual marketing messages. Whether center branding or special event, centers have a dynamic array of templates from which to select, all completely customized by the Agency. As a result, messaging is on point, delivered quickly and cost efficiently to every property.