11 May 2017

Panzano+Partners once again takes you on a journey with Tysons ONE, Tysons Corner Center’s magazine.  For this issue we chose to depart from the many exotic locations shot around the world and landed on a pure Americana gem. Our chic tale unfolds at The Greenbrier, a historical hotel tucked in the picturesque Allegheny Mountains. With timeless

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07 Nov 2016

http://www.hsmai.org/knowledge/article.cfm?ItemNumber=29459&RDtoken=56336&userID=4854 To say the PGA National Resort and Spa in Palm Beach Gardens, Florida is a unique destination is an overwhelming understatement. Opened in 1982, this 34-year-old gem has played host to celebrities and dignitaries from around the globe. Recently, I had a one-on-one conversation with the property’s Senior Vice President, Sales and Market Development,

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07 Nov 2016

Source: http://www.hsmai.org/knowledge/article.cfm?ItemNumber=24866 At the February 2016 HSMAI Digital Marketing Strategy Conference, a panel of chief marketing and digital officers agreed unanimously that marketing is increasingly relying on analytics, and that by 2020 analysts will be as common in marketing departments as creatives. Owners, asset managers, and CEOs are increasingly demanding more tangible and quantifiable metrics on

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19 Sep 2016

The project is expected to open in fall 2018. By Misty White Sidell on September 14, 2016 | WWD ROOMS TO GROW: Shinola’s play toward an articulated neo-urbanized lifestyle is about to take residence. Today, the firm revealed it will open a hotel in downtown Detroit. In partnership with Shinola founder Tom Kartsotis’ venture capital firm Bedrock, the Shinola Hotel

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10 Jun 2014

AUTHENTIC EXPERIENCES Panzano+Partners has been developing branding and marketing strategies for experiential destinations for over 45 years. From retail to resorts, from hospitality to theme parks, the one constant is that it’s always about exploring authentic experiences. More and more people are foregoing material things in exchange for experiences; things you can’t achieve in the

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