Panzano+Partners has been developing branding and marketing strategies for experiential destinations for over 45 years. From retail to resorts, from hospitality to theme parks, the one constant is that it’s always about exploring authentic experiences. More and more people are foregoing material things in exchange for experiences; things you can’t achieve in the virtual world.
MAKE AN EMOTIONAL CONNECTION
Too much of the imagery and video you see in marketing is transactional in nature. It’s all features and no benefits. It shows you what something looks like, but tells you nothing about how the experience will stay with you long after you leave. All too often, marketing makes of the mistake of showing you what something looks like and not enough of what something feels like.
Human culture has a long history of telling stories. From stories told round the fire, to books that changed entire cultures, to the movies and theater of today. We exist in the realm of storytelling, and what we want most, is the be the star of our own story. Create stories. Tell stories.
We move people.