Since its opening in 1959, Oakridge Centre, located in Vancouver, British Columbia, has served a strong and diverse market that expects the latest trends in style and fashion. The centre resides in the very affluent and highly competitive section of the city, its West End.
This 50+-year-old centre is well established, yet needs to maintain a relevant luxury brand presence. Additionally, the Agency wanted to maintain and enhance the use of the centre’s iconic red “O”. The Agency also wanted to reinforce the centre’s longstanding presence within this vital community for the past 5 decades. Thus was launched the “West End – Since 1959” campaign.
Oakridge Centre has maintained its position as the venue of choice for its very discerning customer. The centre is one of the top performing properties in all of Canada and ranks among the best projects within the Ivanhoe Cambridge portfolio. It continues to attract the best luxury brands and the shoppers to match.