Featuring best-in-class retailers from bridge to luxury, The Gardens Mall has been the cornerstone of Palm Beach County shopping for more than 25 years. With world-renowned retailers such as Gucci, Louis Vuitton, Burberry, lululemon athletica, Anthropologie, and J. McLaughlin, The Gardens reputation and sales continue to grow.
Working with The Forbes Company for nearly 25 years provides Panzano+Partners the unique ability to recognize the changes in the their market, first hand. The Gardens continues to be the preferred shopping destination by the primary market, and the advertising campaign needed to speak to the lifestyle of the shopper and the overall experience at the center. The campaign is being utilized through all communication channels.
Panzano+Partners developed an advertising campaign “Live The Life You Were Meant For” that spoke to the market, as well as showcased the retail offerings of the center. Custom photography represented the consumer and highlighted the lifestyle of the community. Post it’s launch in mid-2015, the center is receiving positive recognition form both consumers and retailers alike.