Union Station Hotel in Nashville, Tennessee is truly a unique, luxury property. Originally built as a train station in 1900, this landmark structure is a tribute to the halcyon days of travel. Redeveloped as an upscale, boutique hotel in 1986, the project has undergone an amazing transition. However, as the Station is in one of the most desirable sections of town, it has had to fend off an onslaught of new or renovated competition.
The Agency’s charge was to rebrand the hotel to appeal to the young affluent business and leisure traveler, while still maintaining a link to its storied past. Given the hotel’s iconic architecture, incorporating the property into the ad campaign was a given.
Panzano+Partners developed the “Elegant Nashville Hospitality“ campaign. Shot on location at the property, the target audience can enjoy the unique sense of place that the hotel offers. As a result, the Union Station Hotel continues to attract and cater to the most desirable guests in the Nashville market.